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Oct. 25, 2021 | Monday
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Bottles popped in celebration at the Virgil LCBO's grand opening Thursday
George Soleas, president and CEO of the LCBO, Pearl Veenema, president and CEO of McMaster Children’s Hospital, and Betty Disero, NOTL lord mayor, celebrating the opening of the new Virgil LCBO

The LCBO doesn’t cut ribbons, it pops bottles.

On Thursday morning, the much-awaited Niagara Stone Road LCBO officially opened its doors for the first time. Sparkling wine and local craft beer bottles were ‘popped’ in celebration.

Residents, town officials and business representatives came in to support the newest Virgil business.

Terry Dubuque, acting district manager, introduced George Soleas, president and CEO of the LCBO, who spoke of his excitement about opening the new location and his gratitude for the community’s support.

Soleas attributed Niagara-on-the-Lake to putting Niagara’s Wine industry on the map.

“We are in the birthplace of the Ontario wine industry and my old stomping ground,” he said, adding that this is where his passion for wine began.

“This is the home to some of the finest wines in the country and I’m proud to include them in our assortment of over 250 Ontario wines, available in this store.”

He said that Ontario’s largest wine region is also quickly establishing itself as a leader in other alcoholic beverage products, “including some of our favourites: Silversmith Brewery that we’ll be tasting today, the Wayne Gretzky Estates and Dillon’s Small Batch Distillers.”

Pearl Veenema, president and CEO of McMaster Children’s Hospital was also in attendance. She spoke of the partnership between McMaster and the LCBO and how that partnership has impacted the hospital’s ability to provide state-of-the-art care.

McMaster Children’s Hospital is the fourth largest of the 13 pediatric specialty hospitals across Canada. Located in Hamilton, the hospital serves the region. Veenema said about 600,000 children rely on McMaster’s services for the specialty care that they need.

“I want to touch a little bit on how you ... with George’s leadership, have helped the children’s hospital through the years through the Joy of Giving campaign.”

She said there isn’t one area at McMaster Children’s Hospital that hasn’t seen benefits from annual gifts received during the campaign with the LCBO.

The new 6,195 square-foot store carries a selection of 1,185 wines, spirits, beers and ready-to-drink cocktails and coolers.

The refrigerated beer room holds 600 linear feet of shelving for a wide variety of Ontario craft beer and imported and domestic brands. The store also has a chilled wine section with room for 60 feet of chilled wine.

The new store is wheel-chair accessible with five checkouts. It will be open from 10 a.m. to 6 p.m. Monday to Thursday, 10 a.m. to 8 p.m. Friday and Saturday, and 11 a.m. to 6 p.m. on Sunday.