Support local news? Donate to Niagara Now.Support local news? Donate to Niagara Now.
The Weather Network
Oct. 20, 2019 | Sunday
Local News
A thriving business with a small town story
Kirk and Brenda Petrunick of Simply White Interiors. Simply White Interiors has been putting its authentic touch on Niagara homes for nearly 10 years. (Supplied)


A large white sign is mounted above a display of curated window treatments in unit 3, at 347 Airport Rd., Niagara-on-the-Lake. It reads, “SIMPLY WHITE. Furnishings. Accessories. Colour.” Brenda and Kirk Petrunick, owners of Simply White Interiors, have kept this sign for nearly a decade. They like to remember where it used to hang at their first location in downtown St. Catharines.

The sign is a nod to their humble beginnings in a cozy retail space, while they’ve moved on to flourish in their Niagara-on-the-Lake studio. With a full interior design team, Simply White serves commercial and residential clients in Niagara and the GTA.

“Remembering where we started is how we stay true to our mission as a company and a team,“ says Brenda. “For us, that looks like supporting other small businesses and building meaningful relationships with our clients. We’re like the little engine that could.”

And it seems Simply White is gaining steam with each new chapter of its business journey. At their studio in Niagara-on-the-Lake, the Simply White team offers complete interior design services. They work with their customers on conceptual design development, space planning, and finish and material selection, which includes custom drapery, bedding, blinds and upholstery.

Sometimes the scope of their projects is large, assisting with drawings for a new build or renovation. Other times, they provide expert advice on furniture arrangement or colour choice while they update a customer’s home or cottage.

“Our big focus is the interior, your living space,” says Kirk. “But we also do a tremendous amount of renovation and refurbishing.”

When visiting the Simply White studio, customers will find many local artisans setting the tranquil interior scene. This holds true to Brenda and Kirk’s passion for supporting other local businesses and bringing attention to high-quality Canadian craftsmanship.

Simply White also carries popular lines such as Dash & Albert Carpets, Pine Cone Hill Bedding and Hunter Douglas Blinds. Throughout the design journey, customers have access to Simply White’s extensive fabric library with top manufacturers such as Robert Allen, Fabricut, Duralee and Kravet.

The creative team of five seamstresses produces every project by hand in their onsite workroom. After 25 years sewing together, these seamstresses have completed a wide range of exciting projects and take great pride in their work.

As customers are faced with countless choices along their interior design journey, they can turn to in-house designers, Elizabeth Loomis or Taylor Rumble, to get the guidance they need.

Brenda describes their designers as a source of calm and confidence for customers throughout the decision-making process, especially because of their talent for listening to what their customers need and turning it into reality.

It’s this creative relationship between the designer and client that the team values so deeply in their work.

“We’ve always considered it an honour to be invited into someone’s home to share our designs with them,” says Brenda. “We don’t take it lightly that someone has entrusted even the smallest piece of their home to us. It always feels like a privilege and we treat it that way.”

Customers are welcomed by appointment to sit down with the team at Simply White Interiors and create their own personal interior decorating plan. With the whole team working onsite, it’s possible visitors will be greeted by the team sitting down to eat their “family lunch” at the big live-edge harvest table. They’re a team that cultivates an authentic small-town feeling in the way they work together, create together and do business together.

“I have wonderful memories growing up in the small-business world of Niagara-on-the-Lake,” says Brenda. “It’s the way small-town business should be and we strive to give that feeling to our team members and customers at Simply White Interiors.”

* Readers with interior design needs can visit the Simply White website at: or contact the team directly at 905-708-4784. The studio is located at 347 Airport Rd., Unit 3, Niagara-on-the-Lake.